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How to Use WhatsApp Business API for Lead Generation

With over 2 billion users worldwide, WhatsApp has evolved into a robust platform for business growth. Through the Avissa WhatsApp Business API, companies can efficiently generate, engage, and convert leads using automation, personalization, and smart communication strategies. Here’s how to transform WhatsApp into a powerful lead-generation tool.


1. Set Up a WhatsApp Business API Account

Begin by registering for a verified WhatsApp Business API account through Avissa. This unlocks access to powerful features including:

  • Automated messaging

  • AI-powered chatbots

  • CRM and analytics integrations

2. Use Click-to-Chat Ads

Run Facebook and Instagram ads with “Click-to-WhatsApp” buttons to bring potential leads directly into a WhatsApp chat.
With Avissa, you can generate custom Click-to-Chat links and monitor ad performance with ease.

3. Automate Initial Interactions with Chatbots

Use AI chatbots to:

  • Answer initial queries

  • Collect lead information

  • Qualify leads based on responses

  • Forward high-value prospects to human agents

Avissa’s API integrates seamlessly with smart bots to drive efficiency.

4. Personalize Conversations for Higher Engagement

Use customer data to:

  • Address users by name

  • Reference past interactions

  • Recommend products or services based on preferences

Avissa enables context-aware personalization, increasing conversion potential.

5. Leverage Broadcast Lists for Promotions

Send promotional messages at scale while respecting user opt-ins.
Use WhatsApp Broadcasts to share:

  • Limited-time offers

  • Product updates

  • Event invites and flash sales

6. Integrate WhatsApp with CRM Tools

Link WhatsApp with your CRM platform to:

  • Track every lead interaction

  • Set follow-up reminders

  • View conversion metrics in one dashboard

Avissa provides integration-ready API documentation.

7. Utilize WhatsApp Status for Brand Visibility

Use WhatsApp Status to post:

  • Customer reviews

  • Product teasers

  • New launches

  • Time-sensitive discounts

This keeps your audience engaged even without direct messaging.

8. Enable Quick Replies and Templates

Accelerate response times by setting up:

  • Message templates for FAQs

  • Quick replies for repetitive queries

Avissa helps you configure and manage approved templates easily.

9. Follow Up and Nurture Leads

Use WhatsApp to stay in touch with leads via:

  • Reminder messages

  • Educational content

  • Exclusive sneak peeks

Timely follow-ups help convert warm leads into loyal customers.

Conclusion

Avissa WhatsApp Business API empowers businesses to automate lead generation while offering personalized experiences. From click-to-chat ads to smart follow-ups, every stage of the customer journey can be enhanced. Start using Avissa today to elevate your lead generation strategy

Experience a new way of communicating with your customers. Let Avissa assist you in leveraging the power of WhatsApp Business API.


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About Avissa:

Avissa, developed by Neeti Brand Accelerator, is an AI-powered chatbot for B2B and B2C websites. It helps businesses accelerate lead generation with an easy-to-build and automated chat interface.

Our ChatBots engage visitors, reduce customer acquisition costs, decrease bounce rates, increase session time, and also enable new digital customer acquisition models.

Visit avissa.in for more!

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